WSI, the world’s #1 Internet franchise, hosted a digital marketing webinar a week ago where business people globally tuned in to discover how to leverage display advertising. The webinar entitled “Display Advertising: Billboards of the Web†was conducted by Husam Jandal, a WSI Internet franchisee serving the area around Dubai, UAE.
“According to eMarketer, display advertising accounted for around $5 billion in online advertising spend in 2009â€, says Husam Jandal, webinar presenter and WSI Digital Marketing Consultant. “Display advertising is an online form of advertising similar to billboards, television ads and print ads. The biggest advantage and most beneficial factor of display advertising is branding. More.