Hot Franchises In A Cold Market

‎Entrepreneur.com:

To win over buyers in today’s increasingly competitive franchise market, it’s all about the money.

The past two years have seen many franchisors humbled as their systems got smaller. After growing by more than 40 percent between 2001 and 2008, the number of franchise units dropped by nearly 4 percent between 2008 and 2009, and just barely grew at all in 2010, according to a 2011 report from PricewaterhouseCoopers for the International Franchise Association.

Still, some franchise companies are bucking this trend. They are experiencing rapid growth in spite of the down market and the obvious challenges that exist. What’s their secret? They either have powerful brands or a compelling value proposition driving their growth. Read more.

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