Turkish Chains Get The Bigger Bite In Fast Food Business

Hurriyet Daily News:

Domestic fast-food restaurant chains, new to Turkey just 15 years ago, are now increasingly strong competitors to foreign chains due to their offerings of traditional tastes, their low investment costs and their experience with economic crisis.

Domestic chains constitute 74 percent of the Turkish franchising sector, which has a total volume of $35 billion. Some foreign brands and chains that cannot fight the competition have begun to withdraw from the market, according to 2010 data provided by the Turkish Franchising Association, or UFRAD.

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