The term ‘Master Franchise’ is commonly used in the franchise industry and is generally used to describe a franchise business that is responsible for recruiting, and managing, a group of franchisees within a specified area. Probably the easiest way to understand the concept is to think of it in a business management 3 tiered concept:
1. Franchisor = The Boss, MD or CEO
2. Master Franchisees = Department Managers
3. Franchisees = Project ManagersThe 2 most common types of Master Franchises are… read on.