25 Years And Growing

Lawn & Landscape:

Ken Hutcheson has big goals. From his home base in Orlando, Fla., he runs one of the largest franchise companies in the green industry – one he helped start 25 years ago.

But he’s not finished.

The president of U.S. Lawns wants to grow from his current stable of 200-plus franchisees in 34 states to all 50, and bump revenues from $102 million to a level that would put them among the top five firms in the industry. (In 2010, that meant revenue of at least $272 million.)

“We don’t look for incremental growth,” Hutcheson says. “We look for exponential growth, and that’s been from day one.”

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