When Dawn Mucci moved to a new head office, she hung a sign bearing her company’s name above the storefront – and instantly inspired horror among many area residents.
“How dare you put a sign like that up in this town,†said one aghast resident.
There was nothing wrong with the sign per se. But Ms. Mucci’s business, Innisfil, Ont.-based Lice Squad Canada Inc., does cause some to get a little squeamish.
And that’s something she’s had to take steps to overcome since the founder and president of the professional head lice-removal business first opened a decade ago.
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