Belmonte Launches New Hotel Franchise Brand

Lodging Hospitality:

Calling it “the most franchise friendly brand in the hotel industry,” lodging industry veteran Steve Belmonte yesterday launched a new franchise company, Centerstone Hotels. Belmonte, one-time president of Ramada Inns and current owner of Hospitality Solutions, has joined with Neal and Cory Jackson of Key West Inns to create a franchise product he says will “combine the lowest fee structure in the industry with short-term agreements and some great consumer programs, all backed up by a huge and effective support system.”

The Key West Inn system will form the initial backbone of Centerstone, with 18 to 20 of its 23 existing properties expected to convert to the new brand within 90 days of Centerstone’s June 1 launch.

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