Franchisee Unrest At Taco Bell

Gerson Lehrman Group:

Taco Bell‘s advertising over the last 18 months has been “largely ineffective” and Franchisees are feeling the pinch in their wallets.

The recent lawsuit about contents of their taco meat has dad a negative effect on sales and traffic.

Taco Bell is Yum Brands’ number one profitable company and it is extremely important that they get over this hurdle and in a hurry.

Taco Bell has been there before and bounced back, but how much bouncing back can a company do without it having a negative effect forever. More.