Online marketing agency Traffika, with the Asia-Pacific Centre for Franchising Excellence, have launched an initiative to build and support Australia’s franchise sector through social media.
Online marketing, and in particular social media, is transforming the franchise landscape by providing a channel to not just consumers but also potential franchise buyers, said Traffika managing director Matt Forman.
“In April 2011 alone, there were 453,000 searches on Google Australia for franchisee opportunities,†he noted. “Networks like Facebook and LinkedIn offer various franchisee recruitment opportunities and can give businesses a serious competitive edge.â€