Finding The Value In Franchising

StartupSmart:

WA-based business What Scratch? is an automotive scratch repair business, founded in 2008 by husband-and-wife team Matthew and Dale Burke.

What Scratch? is now a thriving mobile franchise, boasting revenue just shy of $1 million in the previous financial year. Matthew Burke began the business as a one-man operation and there are now 16 What Scratch? vans in WA and NSW.

But according to Dale Burke, the decision to move into franchising proved to be one of the most challenging aspects of the business.

“Franchising a business may sound like a great idea but you certainly don’t get rich quick. It costs a lot of money, is a huge amount of work and nobody thanks you or tells you [that] you are doing a good job,” she says. More.

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