Franchising.net.au:
Mad Mex‘s recent Big Burrito promotion, which challenged customers to finish a one kilogram burrito, has now finished with 4,505 sold across the franchise’s nine participating stores.
The month long promotion offered Mad Mex customers the chance to win a special edition t-shirt and be entered into the online Hall of Fame if they finished the one kilo burrito, which is twice the size of the standard offering.
“We try to do promotions that are not at our customers but for out customers, so things that the customers get to engage in and in this case we were able to do that quite easily and quite well,” Young told Franchising.
“It was definitely designed to be something special and something fun and certainly something to get our name out there as well.”