Getting It Right With Your Franchisees

FranchiseUpdate:

Core values are today’s “X factor” in franchise development. To succeed in this business, franchisors must effectively position their concept in the marketplace, offering compelling benefits to both customers and potential franchise buyers. By creating a dynamic culture you’ll add a powerful dimension to your brand, which can catapult your organization beyond the competition.

Dick Rennick, founder and former CEO of American Leak Detection, was named Entrepreneur of the Year at the 1998 IFA Convention. What was so stunning about this celebration was witnessing the nearly 100 franchisees who had flown in at their own expense to celebrate and validate their leader’s compassion, values, and relationships instilled within their system. Dick’s inspiring comments focused on his owners and employees, the builders of his successful franchise family. An explosive, standing ovation followed, bathing the general assembly in the infectious warmth of his franchise fans clapping, whistling, and cheering for their leader. Full article.

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