Having overtaken McDonald’s as the world’s largest fast food chain, Subway has stores in 96 countries. GCC development agent, Marwan Al Hamar, speaks about its regional plan.
The US-based Subway brand has swept across the globe with torpedo-like stealth using its successful franchised business model, which emphasizes small, low-cost outlets.
Unlike the burger and fries staples of the traditional fast food chains, Subway’s focus on fresh food, prepared to order, has benefited from the growing zeitgeist for healthy and nutritious F&B. Read more.