Pizza Marketing Quarterly (PMQ):
Based in Portland, Oregon, 20Fifteen opened for business less than five months ago, but the company is already turning the advertising business on its head with high quality television commercial campaigns that local and regional businesses can actually afford.
Unlike a conventional ad agency, 20Fifteen’s model is to produce finished commercials that are then made available to local businesses on a licensing basis. The company’s lineup includes commercials for radio stations, tanning salons, hair salons, dentists, and pizza parlors.
By sharing the costs of production with similar businesses in other markets, individual business owners can have world-class advertising at a fraction of what it would cost if they were to create it themselves. More.