EON: Enhanced Online News:
Hot on the heels from its successful entry into the UK marketplace with Preston based master licence Holder Ken Deary, Right at Home International has built on this success and taken its services global through a master franchise license agreement with an entrepreneurial group in Beijing, China.
The first China Right at Home office opened June 9 in Beijing and is the first U.S. in-home senior care company with a master franchise in China. “The potential for growth is tremendous,†according to Allen Hager, Right at Home Chief Executive Officer (CEO) and Chairman. “This agreement and what it represents is incredibly exciting,†Hager acknowledged.
“The Chinese have very strong filial piety, or respect, for their parents, so there is a cultural predisposition toward caring for the elderly within the family structure. People in China prefer to stay in their homes rather than move into an institutional environment, so there’s an increasing demand for professional in-home elderly care assistance.â€