Chinese investors, with cash in hand, and foreign franchisers, with good brands and projects, have a hard time connecting. And even if they are able to network, they do not trust each other’s credibility and quality.
This is where Liu Wenxian, the matchmaker comes in.
He is the founder of China’s first franchise exchange linking foreign franchisers and Chinese franchisees.
Established last year, Beijing Franchise Equity Exchange offers a platform for companies to conduct business in China.
The franchise model is growing in popularity in China and in industries such as fast food, coffee service and hotels. There were more than 400,000 franchising stores in China in 2010, according to the China Chain Store and Franchise Association. The number of franchise stores increased by 10 to 20 percent every year during the past five years.
Many foreign brands hope to expand in China by finding franchisees to help localize their products and services. Chinese investors also want to cash in on foreign brands.
Playing The Matchmaker
June 24, 2011 by Cris | 0 Comments