Franchisor performance is now measurable globally, enabling Australian franchisors to compare their model across a range of key performance indicators (KPIs) against other franchises.
The new ability is a result of new research from Griffith University’s Asia-Pacific Centre for Franchising Excellence.
Lead researcher and Director Professor Lorelle Frazer said the franchisors can use the tool to gain new insights into how they really perform, to enhance business planning and resource allocation.
“Previously franchisors could benchmark across a specific industry, however not across ‘franchisor-ing’, allowing little guidance on franchise support or recruitment costs, as well as a wide range of metrics,†she said.