KFC Hires Chief Chicken Officer, Relaunches Grilled Chicken

AdAge.com:

In the same week, KFC is relaunching its grilled chicken product and announcing a “chief chicken officer.”

Aaron Person, a 25-year KFC veteran, has the curious title of the company’s (and probably the world’s) first chief chicken officer. In what some may view as yet another of the chain’s PR stunts, KFC said Mr. Person’s job will be to act as a spokesman for the rollout of the chain’s new Cook Certification Program, an initiative that KFC cooks will participate in “as the chain works to ensure each and every restaurant location continues to maintain the quality Colonel Sanders demanded more than 70 years ago,” according to a press release.

Mr. Person will also star in videos designed to reiterate how to best prepare the chain’s original fried-chicken recipe. And he may appear in upcoming ads (current ads feature KFC cooks), though no specifics have been given.

The program is a continuation of the company’s “So good” campaign launched in May 2010 — its fifth change in ad direction in almost as many years — that earlier this year evolved into “Today Is a KFC Day.

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