Franchise Update Media Group (FUMG), one of the leading industry resources for franchise development, has announced that 57 brands with more than $11 billion in annual system-wide sales, were represented at the first annual Franchise Consumer Marketing Conference. The conference was produced by Franchise Update magazine, one of the publications from FUMG.
Therese Thilgen, CEO of FUMG, commented, “The response we’ve received has been overwhelmingly positive. The attendance and participation for all components of the conference – general sessions, business solutions roundtables and breakout tracks – were active and engaging. This is the only conference exclusively focused on franchise consumer marketing, and we are already getting inquiries about next year’s event.†More.