Zawya:
Baskin Robbins, the region’s most-popular and the leading ice cream brand and the world’s largest chain of ice cream specialty stores, today announced its plans to enter the Asir region in southwestern part of the Kingdom of Saudi Arabia in which it plans to open four new stores this summer.
The ice cream brand, which has carved a niche with customers in the Kingdom for over 30 years, also unveiled plans to open 20 standalone Baskin Robbins store across Asir over the next four years including 10 in Khamis Musheet and seven in Abha.
The stores will be operated by Galadari Ice Cream Company (GICC), the exclusive licensee for Baskin Robbins for the entire region since 1978, through Jumeirah Trading Co Ltd (JTCL), its licensee in the Kingdom of Saudi Arabia.