Franchisee Reinvents Eatery, Another Retains Brand

August 3, 2011 by Cris | 0 Comments

Knoxville News Sentinel:

The restaurant at a highway crossroads in Lenoir City is reminiscent of the Dairy Queen stands that once dotted rural America, its decades-old building patched together as owners added a dining room and bathrooms to the original ice cream stand.

But Chris Patrick, who once owned six Dairy Queen locations throughout East Tennessee, has eschewed the iconic brand for another, Skinny Minniz, developed by his girlfriend Kelly Clayton, which serves similar but lower-calorie, cooked-to-order, locally-sourced versions of Dairy Queen fare.

Patrick chose to strike out with a new concept — which he and Clayton hope to eventually franchise themselves — after new investments were required by franchisees by Diary Queen, which was acquired by Warren Buffett’s Berkshire Hathaway in 1998.

Read more.

In Franchise Site

Roads Are the Future of Solar Power
How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender

In Our Directory

Related Posts

Related Resources

Comments

No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.