Unit-level economics. This single key is the greatest predictor of a franchisor’s future success! All enduring franchise brands are built on a foundation of both the consistent successes of its existing franchisees and almost certain financial successes of future franchisees.
Right now, as you read this, many thousands of potential franchisees are searching online for a way make a better life for themselves and their families. These candidates may not contact you until they first satisfy three basic questions every candidate has:
1. Does your business make money?
2. Is the business sustainable? Will it continue to make money into the foreseeable future?
3. Can I see myself in the business?