Politics, pocketbooks and America’s Olympic success dominated headlines in 2008, but what may truly go down in history as one of the world’s great stories from that year is the start of something very special (not to mention tasty) in Southern California.
Menchie’s began its franchising initiative just three short years ago, following the wildly successful opening of its first store in Valley Village, Calif. a year earlier. What’s given way since is nothing short of a global phenomenon. Through the creation of an indulgent world complete with exceptional and unique in-store experiences that promote smiles, revolutionary tastes and a virtual online engagement that affords loyal fans more access to Menchie’s whenever they want it, Menchie’s has solidified its status as the everyday escape for every member of the family.
The unsurpassed brand position that Menchie’s now firmly maintains has catapulted the concept to become the fastest growing self-serve frozen yogurt franchise worldwide. With the opening of Menchie’s West 19th Street Center in Houston, the brand that beckons a cult and core following made up of loyal fans at every lifecycle celebrates a major milestone moment, reaching its 100th store.