The Australian business of ice cream franchise brand Baskin-Robbins has a new development and franchise recruitment manager, Michael Payne. Perth based Payne, who has recently worked in a consulting role for the company, brings business and organisational skills as well as an understanding of the franchising market to his role.
In commenting on his appointment, Payne acknowledged the role of franchisees in brand building. “The core strength of every successful franchise around the globe is its franchise partners – and the Baskin-Robbins brand is recognised as a clear market leader in our industry. We want to position Baskin-Robbins as a first choice business to attract the very best candidates that will complement our existing franchise partners,†he said. Continue reading.