Keeping your company image smart and modern to catch the eye of potential customers is part of any successful business operation.
Just as in the fashion world, business images and logos change over the years. Sometimes the changes are subtle: tweaking the font here and there, simplifying the logos for cleaner web presentation or updating the colours to give a more modern image. While the individual changes may be small, the cumulative effect can be dramatic. It is easy to forget that your trademark registrations can quickly become out of date.
Additionally are the services or products you offer exactly the same as you offered five or ten years ago? If your business has diversified, your existing trademark registrations could well be out-of-date – they are limited by the services you specified when the mark was registered. Continue reading this article here.