When seeking to improve the bottom line of a company, business owners can implement a growth strategy that minimizes expenses, maximizes revenues, or both. There are only two areas that create revenue in a company, says AdviCoach: marketing and sales. So, when entrepreneurs focus on creating systems to bolster and measure the return on dollars spent for their marketing and sales activities, the impact can be evident in higher profits.
“If you want to accelerate growth, the pivotal activities to focus on are streamlining your marketing and sales efforts – from people to processes,” says Brian Miller, COO and president of AdviCoach.