The Detroit News:
Batteries Plus may be well-known to Metro Detroit consumers who hear the company describe itself as “the battery experts” in advertisements during local television news broadcasts.
But there is less awareness about the reputedly recession-resistant business among potential franchisees of the fast-growing Hartland, Wis.-based retailer.
At five outlets, Metro Detroit is a vastly “under-stored” market for Batteries Plus because the typical Midwestern market would have a dozen or more franchise outlets, the company said.
Several more Batteries Plus outlets are on the drawing boards for the region, said Rod Tremelling, director of franchise development. “But we would like to make that stronger. We see Detroit being a 15-store market — to start.”
That is why Tremelling last month was recruiting franchisees in southeast Michigan.