Armed with a refreshed menu and new prototype design, Tampa-based Beef ‘O’ Brady’s, the 213-unit franchise of family sports pubs & restaurants best known for great food and the ties it builds with its communities, has identified Selma as a key component to the company’s growth strategy in California.
Demographic research, brand recognition within the state and other factors make Selma an ideal market for further expansion of the franchised restaurant concept. While the demand for family-friendly eateries continues to grow throughout Selma, providers are limited.
“While there’s definitely a market for Beef ‘O’ Brady’s in the Selma area, we’re taking a careful approach to finding a franchise partner with business savvy, tenacity and a readiness to reinvest in the communities they serve,” said James Walker, Chief Development Officer of Beef ‘O’ Brady’s. “To ensure a long, happy partnership, we ensure that our franchise partners meet stringent criteria and share our values.”