Domino’s Pizza Appoints Maxus For Media

B&T Marketing & Media:

Domino’s Pizza has appointed Maxus to lead the company’s media strategy across Australia and New Zealand.

The agency will begin work on 1 November and will lead Domino’s TV, print and outdoor media buying.

Domino’s CEO Don Meij welcomed Maxus to the Domino’s team and said he was looking forward to a long-term, successful partnership.

“I am delighted to welcome the Maxus team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future,” he said.

Domino’s chief marketing officer Allan Collins cited Maxus’ promise of better cost efficiency as central to the decision.