In the franchise world where the customer is king and can choose to pick your business or be lured away to another, similar one, a connection with your customers can make all the difference.
Sometimes it can be as simple as provider better customer service than the competitors.
“Being proactive where appropriate and following up in a personal way are unexpected and welcome customer service improvements,†Marketing professional Reid Neubert told Inc.com.
Franchises also should strive to make their facilities as friendly and as welcoming as possible while following the brand’s rules. Neubert suggested keying in on cleanliness, decor — including holiday decorations — and landscaping.
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