For franchisors looking to at least maintain if not increase the value of their franchise system during the current challenging economy, the key is having the proper support in place, according to HighMark Franchising.
HighMark Franchising is a national franchise consulting company with offices in Phoenix and Chicago. Three franchise experts recently formed the company with experience in operations, marketing, sales/business development, and strategic public relations and communications.
“Many franchisors are drowning with the day-to-day demands of running a productive, efficient and profitable franchise system,†said HighMark Franchising CEO Suave Brachowski, an 18-year veteran of franchise operations development and a previous franchise owner. “We formed HighMark Franchising to offer C-level expertise in the most important areas at a rate far below the C-level salaries.â€