The Melting Pot Restaurants, Inc., a fondue restaurant franchise, has unveiled a fully redesigned website, http://www.meltingpot.com , resulting in a 30 percent decrease in the website’s bounce rate since August 2010.
“To build a foundation for this redesign, we polled consumers, all Melting Pot franchisees and our Restaurant Support Center staff to identify areas for site improvement, in addition to consulting our interactive marketing agency, Bayshore Solutions, to incorporate industry trends,” said Rod James, national director of marketing and creative services for Front Burner Brands, restaurant management company for The Melting Pot Restaurants, Inc. “We identified an opportunity to provide a better user experience with a more intuitive, easier-to-navigate website inclusive of a more robust content management system.”