‎Packo’s Ripe For Expansion

Toledo Blade:

With a bidder in the Tony Packo’s Inc. case expressing an interest in opening more locations, franchising experts say the famed East Toledo restaurant could be ripe for expansion.

A successful franchising strategy would depend on the ability of Tony Packo’s, which opened in 1932, to maintain the consistency of its food and service across multiple locations, said Udo Schlentrich, director of the Rosenberg International Center of Franchising at the University of New Hampshire.

“That brand equity has been established, which is great,” Mr. Schlentrich said. “Now, how can you expand that brand strategically?”

The main benefit of franchising usually is that franchisees contribute their own money to help the company open new locations, which provides an automatic infusion of funding dedicated to the company’s expansion, said Matt Haller, spokesman for the International Franchise Association in Washington.

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