Dukkan Falafel opened its first restaurant only late last year. But the franchise, based in Dubai, already has plans to become the world’s biggest falafel chain by 2015.
Ambitious? Certainly. Yet the company already has four of its outlets open in Dubai and has signed up 18 franchisees across the Emirates that are set to open over the coming months.
Dukkan Falafel also has plans to expand across the GCC, India and ultimately the US.
“We sold our first franchise (in the UAE) before even opening our first outlet, based on the idea,” says Rami Wardeh, the chief executive and co-founder of Alternative Dining, the company that owns Dukkan Falafel. More.