Research Identifies Indicators Of Franchise Success

openPR:

The key drivers to franchise financial success are being identified through new research from Griffith University’s Asia-Pacific Centre for Franchising Excellence.

The Franchise Performance Metrics Report 2011, released today, identifies sector averages, as well as averages for the top 20 percent of franchises (and low 20 percent) across more than 60 key performance indicators.

Centre Director and lead researcher Professor Lorelle Frazer said the research is the first time financial data on a range of franchising metrics had been collected, analysed and made available to the sector. More.

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