Sacramento Bee:
The Fuzzy Peach, based out of Wilmington, NC, has announced the launch of their franchise operations. The corporation is run by founders Rocco Quaranto, Jason Nista and Wells Struble. The Fuzzy Peach is an alternative frozen desert experience, offering the best frozen yogurt, toppings and fresh fruit within the industry.
“We saw a gap in the market for a more streamline, customer based frozen yogurt experience,” Nista said.
By formulating a perfect synergy through customers, employees and franchisees, The Fuzzy Peach strives for an unparalleled dessert experience. “Our mission has always been to put the customer’s needs first. That’s why our system of self serve yogurt and toppings is so unique and efficient, the customer can control their portion and as a result, the price,” Struble said. This system, combined with the general atmosphere of The Fuzzy Peach, has created a loyal customer base as they maintain a “third place” atmosphere within the store.