Hindu Business Line:
Joining the race with Big Mac and others to open quick-service restaurants (QSRs), Asia’s largest dairy products brand, Amul, on Thursday launched two of its own in Bangalore and Ahmedabad, and said it would open eight more cafes-cum-restaurants across India by the end of the fiscal 2011-12.
This is yet another step by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand, to expand its footprint by diversifying into the fast food market. Amul is going the franchisee-model way to set up these outlets, an official said.
The franchisee will be investing around Rs 20-25 lakh to set up an outlet in an area of nearly 1,000-2,000 sq ft, while Amul will be providing its expertise in branding and marketing and offering technical expertise. GCMMF plans to open such cafes in Tamil Nadu, Maharashtra, Karnataka, Gujarat and other States to cater to the youth segment.