Channel News Asia:
With high unemployment in the Philippines, franchising proponents believe cultivating the franchise industry will have the biggest multiplier effect on both enterprise creation and job generation in the country.
With more international brands coming to the Philippines to expand their market in the Asia Pacific region, the Philippine Franchising Association said the country is now poised to become the “Franchise Hub of Asia”.
Samie Lim, chairman emeritus of the Philippine Franchise Association said: “The Philippines has 90 million people, we have the market. The other countries do not have a population that can be their market.
“We are also English speaking, and that’s key to franchising. The transfer of technology, reading operations manuals and business plans… all of that has to be communicated in a language.