Dual Business Locations: Does It Work?

TheFranchiseHound:

Who doesn’t like choices? That is one of the driving strategies that has made the idea of combining more than one franchise in the same location so popular.

For instance, if the family is out for a ride and Johnny likes Taco Bell but Susie likes KFC, there’s a great option that satisfies Johnny and Susie, as well as both Taco Bell and KFC: Put both restaurants under one roof, and everybody’s a winner. In this case, Taco Bell and KFC are owned by the same parent company, Yum!, and Yum! has made multi-branding into standard operating procedure in many places.

The strategy is not just about menu choices. It is also an economic choice. Read on…

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