In a move that should surprise no one, McDonald’s has announced that it is launching it own digital content channel for play inside of its fast food restaurants. It will be HD, and provided by two displays up to 46-inches in size per venue.
The content on the McDonald’s Channel will range from local news based on the location of the store, as well as local sports scores, and specialized shows called “pods†that will focus on different people in the McDonald’s sphere of influence. As a customer eats they will be treated to vignettes about mom’s who work at McDonald’s, athletes who are sponsored by McDonald’s, along with advertising for the different foods the chain produces.
Really, this make sense since customers that are eating inside the store are a captive audience looking for something to do as they chew or wait in line. McDonald’s has undergone a major overhaul in many stores to make the chain look like a “cafe†setting, which ties directly into this new TV channel launch.