According to a new report released by Franchise Business Review, Auntie Anne’s is No. 1 on the “Top 30 Food Franchises†list. One executive at Auntie Anne’s says an intense focus on supporting the people of the brand helps sustain strong satisfaction levels.
“Our focus is on our people because we genuinely care about our franchise partners, we care that their business is successful, and we care that they have the right location, the best equipment, and a sound marketing plan,†says Mele Sarmiento, director of franchise sales and development for Auntie Anne’s.
This “partnership mindset†drives the extensive support that corporate provides its franchise partners, which fuels brand success and franchisee satisfaction, she says.