Brad Pitts and Jim’s Diggers – it’s a match made in marketing heaven believes Carly Thornton, divisional franchisor for the newest division of the Jim’s Group, whose first franchisee in South Australia goes by the name Brad Pitts.
“His name is very similar to the Hollywood star, which is certainly attention getting, but the digging reference to the ‘pits’ is also great. He has no option but to be our poster boy,” Carly said.
Brad, who at just 23, is also the youngest franchisee, said the decision to buy a Jim’s Diggers’ business was easy. Read full post.