There is no doubt that we are still living in turbulent economic times and we’re doing business in one of the toughest trading environments we have ever encountered. Consumer confidence remains low and with the economy still suffering and employment growth at a virtual standstill, the UK High Street is taking a hit and customers are likely to remain cautious for some time.
In these tough times franchising can be a new way of releasing entrepreneurial spirit without the risks of going it completely alone and partnering with a well known brand such as McDonald’s can further lessen that risk. Customers who have less money to spend gravitate towards brands they know and trust and companies with a strong reputation of delivering quality at affordable prices. More.