For auto mechanics and other repairers, the Snap-on brand is as iconic as Coca-Cola or Apple, synonymous with tools of superior design and the very highest quality. My dad was an auto body repairman for more than 40 years, and he couldn’t afford downtime from frequently worn or broken tools — so he bought Snap-on whenever he could. But despite its peerless reputation, the company faces the same challenges of intense global competition and rapid technological change that have broken many other long-established American manufacturers. Can it avoid their fate?
Founded in 1920, Snap-on designs, makes, and sells premium quality hand and power tools, diagnostic equipment, shop equipment, tool storage units, and business software solutions. Franchisees show and sell Snap-on tools to workers at their places of business; the company also sells tools via its online store, or directly to client businesses. More.