What an interesting time I had visiting the Los Angeles area this week. Richard Drugenberg, the head of sales and marketing for Gold’s Franchisee Gym Management Services was really kind to show me a number of their health club operations. To say they were some of the most impressive Gold’s Gyms I’ve ever seen would be an understatement.
In addition to spending a lot of quality time with Rich discussing sales, marketing and technology (check out their new pt training concept Smart Fitness), I was able to sit and chat with the legend, Angel Banos, CEO of Gym Management Services. From both my time in the health clubs to my personal visit with Angel Banos discussing the challenges and opportunities the fitness and health club industries face, it was obvious that he and his brother Willie, who was on a retreat in Peru with the Gold’s Gym International team, have a deep respect for an organization’s culture, an emphasis on customer experience and an openess to technology. All key ingredients in the elixir for success. Read full story.