A master franchisee for The Chocolate Room in the US and Canada is hoping to replicate the success of the Indian expansion, which has seen a network of 35 stores built in less than four years.
The first store in Canada, near Toronto, is set to open this week, with an outlet in Virginia scheduled for an opening in January 2012.
The Chocolate Room’s UK master franchisee plans to launch the Aussie brand in London next March.
Jim Richardson, founder of The Chocolate Room, described the Indian growth as “extraordinary”. “The master has been quite aggressive in marketing and he plans to have nearly doubled his stores to 60 by the end of next year.”