Now I know what you’re thinking: he’s playing with words here – all franchisors sell franchises – they might talk about “awarding them†but that’s just semantics, isn’t it? – I don’t think so, because it reflects a mindset.
Have you got a real vision for what your network would look like, fully developed; the quality of relationship you would enjoy with your franchisees; the performance levels of the franchisees and the revenues which would flow both to them and to you? If you have, I doubt that your mental picture includes franchisees who are struggling, who are awkward to deal with, who are negative and critical. But the truth is that there are going to be lower performers in every network the only issue is going to be how many, and how low is the performance of the bottom quartile? The answer to that question depends largely on you and the recruitment policy you operate in your franchise. Full article.