Harvey Norman has finally launched an eCommerce site, despite the reservations of its chairman Gerry Harvey, but measures are in place to soften the blow for bricks-and-mortar franchisees.
Harvey has been a vocal opponent of online retail for years, resisting calls to take his operation online out of concern for his franchisees.
Earlier this year Harvey finally relented, launching daily deal site Harvey Norman Big Buys, which sells a limited number of discounted items in bulk, although it doesn’t affect franchisees.
But his new site, known as Harvey Norman Online, features a variety of products from categories including white goods, personal care, consumer electronics and audio visual products.