Mike Barlow and Ed Savory, of Leathes Prior’s Franchising Team, consider the issue of whether it matters if you use the term ‘franchise owner’ instead of ‘franchisee’.
Within the franchise industry, the term ‘franchisee’ is widely recognised and understood but does that mean it is wrong or dangerous to use the term ‘franchise owner’?
The status and rights of a franchise owner have little to do with its name and far more to do with the provisions of the Franchise Agreement under which it operates and its business relationship with both the franchisor and other franchise owners within the franchise network. Read full story.