Subway is offering a $2 subs in December, which may excite frugal fans and still keep franchisees happy.
The sandwich chain announced this week it was only selling its 6-inch meatball marinara and cold cut combo sandwiches at the discounted prices of $2 during its Customer Appreciation Month.
“It’s a magical price point,†consumer psychologist Kit Yarrow told USA Today. “What it communicates to consumers is that Subway is on their side.â€
Subway did not immediately return a request for comment. More.